Any relevance for education?

“We used to fool ourselves…We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”
A candid statement about which industry?

One Response to Any relevance for education?
  1. Anonymous
    November 21, 2007 | 11:19 pm

    Next up – school textbooks.

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